In 1990, Chia Ming Chien joined an advertising agency as Copywriter-cum-Creative Director serviced clients that included Citibank, Dow Corning, Bruno Magli, and First Capital Corporation. In 1996, he worked in the same function but with an Internet service provider offering solutions in website development and integrated marketing communications. These clients included Singapore Airlines, East Asiatic Company, Jebsen & Jessen Group, Global Refund, National Library Board, Singapore International Foundation, Make-a-Wish Foundation, and Seksun Group.
Since 2005, he is a full-time freelance copywriter specialising in print and Internet marketing communications serving design agencies and direct clients.
Over the years, Ming Chien has worked across a broad spectrum of industries for SMEs and MNCs:
- Architecture
- Aviation
- Cosmetics
- Electronics
- Fashion
- Financial services
- Furniture
- Music
- Pest control
- Property
- Retail
- Trading
SICC 170th ANNIVERSARY COMMEMORATIVE MAGAZINE
When the Singapore International Chamber of Commerce (SICC) celebrated it’s 170th Anniversary, I was commissioned to conceptualise, research and write the 48-page commemorative magazine. (Design and production: The Print Lodge Pte Ltd.)
Cover of 48-page commerative magazine conceptualised and written by Chia Ming Chien
Inside pages (Images courtesy of National Archives of Singapore).
In researching for this commemorative magazine, I discovered many fascinating facts about Singapore’s history.
To read it, click: SICC 170th Anniversary PDF
CLASSIC IDEAS Corporate Brochure
The client, an up-market furniture designer and manufacturer, wanted a brochure to market its services in Europe. The challenge was to present the company as capable of producing furniture with European-sophistication; at the same time emphasise the cost benefits of an Asian manufacturer. (Design and production: The Print Lodge.)
Cover of Classic Ideas corporate brochure.
Inside pages of Classic Ideas corporate brochure.
To read the brochure, click: Classic Ideas brochure PDF
PARTNERS IN BRASS Corporate Brochure
Partners In Brass Pte Ltd offers a brass instrumental education programme - BrassArt®. This programme complements Singapore’s existing school framework, applying structured methodologies that produce measurable results. Working closely with bandmasters, Partners In Brass aims to help elevate the standards of brass in schools.
4-pp corporate brochure. (Creative Director/Copywriting: Chia Ming Chien. Designer: Ansom Zhu)
To read the brochure, click: Partners In Brass Brochure PDF
ARCHIFEST 2011: Common Spaces
This year’s ArchiFest, organised by the Singapore Institute of Architects, looked at the notion of Common Spaces. The aim was to examine, discuss and discover how shared spaces and experiences are shaped our physical surroundings, media world, virtual space and our perception.
To read the text on PERCEIVED SPACES and MEDIA WORLD written by Chia Ming Chien, click: ArchiFest 2011 Text PDF
